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Lebanese designers struggle to rebuild their brands following triple crisis
by euronews.com -- Lebanon’s fashion industry is currently enduring a triple crisis. The current economic recession is the worst in the country’s history, COVID-19 has decimated sales and August’s port explosion has destroyed many outlets. To support the sector, a global crowdfunding campaign called “United for Lebanese Creatives” was established. The initiative identified & raised funds for more than 30 Lebanese designers & artists, many of them with ateliers & shops destroyed. Collection collateral Twenty-eight-year-old Lebanese designer, Roni Helou, is a recipient of the aid provided by United for Lebanese Creatives. Helou’s business suffered badly following August’s port explosion, with his atelier, equipment and machinery destroyed. The designer, who did not have insurance, estimates his losses will run to around $15,000.The young creative established his Beirut-based label in 2017, with a focus on sustainability, ethical & local fashion. His latest menswear collection, due for September release in the UAE, was also lost in the port blast. The pieces were made from environmentally friendly, discarded fabrics and so-called ‘dead stock’ materials. The collection took more than a month to construct at a cost of approximately $2,000. Couturier comeback |